#1 in CFP® Certification — Welcome aboard

Welcome to CeriFi.
Your career, accelerated.

You've joined the largest professional education platform in financial services and legal. This is your guided tour — our story, our values, our leaders, and everything you need to get going.

2017
Founded
9
Brands
290+
Years combined
Alpharetta, GA
Headquarters
CeriFi · 2017—Today
"Empowering the professionals who power the financial industry."
— Our shared mission
Your first day

You belong here.

CeriFi was built on a simple idea — that financial professionals deserve the very best education, delivered by experts who understand the work.

Since 2017, we've grown by joining forces with the most respected names in financial education — Dalton Education, Money Education, Pass Perfect, and more. Together we bring over 290 years of combined experience to every learner we serve.

Whatever your role, you're part of that story now. This site walks you through our history, how we work, and the practical things you need in your first weeks.

Continue to our story
Our story

From a bold idea to the industry standard.

CeriFi has grown by bringing together the most respected names in financial education — each one chosen for the same standard of quality and care our learners depend on.

The beginning
2017

CeriFi is founded

CeriFi launches with a mission to bring world-class education and certification to financial professionals across the United States.

Early growth
2018

Building the foundation

First strategic partnerships expand our reach into financial planning education and credentialing for wealth advisors.

Acquisitions
2020

A growing family

CeriFi welcomes leading brands including Dalton Education and Money Education — bringing decades of CFP® expertise into the family.

New verticals
2022

Expanding into securities & legal

Pass Perfect and other respected brands join, broadening our reach across securities licensing, legal, and tax & accounting.

Unified platform
2024

One platform for the industry

Our brands unify into the largest professional education platform in financial services and legal — one destination, every credential.

Where we are now
Today

9 brands. 290+ years of expertise.

From licensing to continuing education to professional development, CeriFi supports learners at every step of their career.

Note: timeline highlights are representative; refer to internal HR materials for the full acquisition record.
The CeriFi family

Nine brands. One mission.

Each brand in the CeriFi family is a leader in its field. Together, they form the most comprehensive professional education platform in the industry.

Dalton Education

CFP® education for wealth advisors

Money Education

Financial planning credentials & textbooks

Pass Perfect

Securities licensing exam prep

CeriFi Tax & Accounting

CPE for tax & accounting pros

CeriFi Legal

CLE & policy briefings for legal teams

CeriFi Higher Ed

Programs for university partners

Continuing Education

Ongoing CE across credentials

Professional Development

Career-long learning paths

CeriFi Community

Learner community & events

Brand list is representative for onboarding; please refer to internal materials for the official roster.

Our values

Six principles. One culture.

These are the behaviors we hire for, promote on, and recognize each other for. They show up in product reviews, customer calls, and how we work together every day.

01

Learner-centered

Every decision begins with the people we serve — financial professionals working to advance their careers.

02

Quality without compromise

Our content sets the standard. We pair the best instructors with rigorous curriculum and proven outcomes.

03

Inclusive community

We build a community of learners where everyone — regardless of background — can find their path forward.

04

Innovation by design

Proprietary education technology and a learner-first product mindset keep us ahead of how professionals learn.

05

Service, always

Superior customer service for both learners and partners — because trust earns the right to teach.

06

Careers aren't linear

We bridge multiple education paths so learners can pivot, level up, or specialize at every turn.

"Our brands and products should be accessible to everyone — and have a positive impact on careers at every turn."

— The CeriFi mission

Leadership

The team guiding CeriFi.

Our leaders bring decades of experience in financial services, education, and technology — and a shared commitment to learner success.

E

Chief Executive Officer

Office of the CEO

O

Chief Operating Officer

Operations & strategy

Senior Leadership

P

Chief Product Officer

Learning experience

T

Chief Technology Officer

Platform & data

P

Chief People Officer

People & culture

R

Chief Revenue Officer

Partnerships & growth

Placeholder roles — replace with current leader names, photos, and bios from People Ops.

Your workspace

Where the work happens.

Our Alpharetta HQ is built for focused work and easy collaboration — and our hybrid model gives you flexibility to do your best work from wherever that is.

Hybrid by design

Many CeriFi teams operate on a hybrid schedule — collaborating in person at HQ for connection days and working remotely for focused execution. Specific arrangements vary by team and role.

Confirm your team's expectations with your manager during week one.

CeriFi HQ — Alpharetta

Our headquarters in Alpharetta, Georgia is the home of CeriFi's cross-functional teams. Modern workspaces, room to think, and easy access to colleagues across every brand.

Spaces designed for the work

Large

The Commons

Open collaboration zone for cross-brand teams.

Small

Focus Pods

Quiet rooms for deep work and 1:1s.

Medium

Studio

Recording & content production for course materials.

Inclusive by default

  • · All-gender restrooms and quiet/wellbeing rooms
  • · Accessible workspaces and accommodations on request
  • · Mothers' rooms at HQ

IT & equipment

Your laptop, accounts, and access will be ready on day one. Need help?

itsupport@cerifi.com

Replace with your real internal IT contact.

Where we work

One platform, a national footprint.

Headquartered in Alpharetta, Georgia, with colleagues across the United States supporting learners in every state.

1
Headquarters
9
Brand teams
50
States served
Global Headquarters

Alpharetta, Georgia

Our home base — where strategy, technology, and learner experience teams collaborate across all CeriFi brands.

Distributed teams

Remote, U.S.

Many CeriFi colleagues work remotely across the country, bringing local expertise into a national platform.

Across the family

Brand campuses

Each CeriFi brand brings its own roots — instructors, curriculum experts, and learners across the U.S.

Your benefits

Built to support your whole life.

CeriFi invests in our people the same way we invest in our learners — with care, quality, and the long view.

Health & wellbeing

Comprehensive medical, dental, and vision coverage for you and your family — with mental health support and an Employee Assistance Program.

Medical
Multiple plans
Dental & Vision
Included
EAP
Confidential support

Family-friendly

Paid parental leave, flexible working, and support for the moments that matter outside of work.

Pay & retirement

Competitive salary, performance bonus, and a 401(k) plan with company match to invest in your future.

Competitive base salary
Annual performance bonus
401(k) with employer match
Life & disability insurance

Learn on us

As a CeriFi colleague, you have access to our own world-class courses — perfect for earning a credential or just leveling up.

Free access to CeriFi platform
Sponsored CFP®/CFA/Series exams (eligible roles)
PTO and wellness days
Learning & development stipend

Benefits enrollment

Your People Ops partner walks you through enrollment in your first week.

people@cerifi.com

Specific benefits, eligibility, and amounts are governed by official plan documents and may vary by role and location.

Learning & development

Keep learning. We literally do this for a living.

From your first week to your tenth year, you'll have structured paths, mentorship, and full access to the CeriFi platform itself.

Onboarding · Your first 30 days

What you'll cover

Your onboarding plan is delivered through the same learner-centered approach we ship to our customers. You'll move at your pace, with checkpoints with your manager.

  • CeriFi 101 — our brands, products, and learners
  • Industry & regulation primer
  • Security, privacy & compliance essentials
  • Tools & systems setup
  • Diversity, equity & inclusion at CeriFi
Open the learning portal

Continuous growth

You'll have full, free access to courses across the CeriFi family — including CFP®, CFA®, securities licensing, CPE, and CLE programs.

Career paths

Most CeriFi roles have a published career path — talk with your manager about which tracks fit you.

Use what we make

The fastest way to understand our learners? Be one. Pick a course in your first 90 days.

How we operate

Doing the right thing, by design.

CeriFi serves regulated industries — that means our standards, both ethical and operational, have to be exceptional.

Code of Conduct

How we do business — ethically, with integrity, and in compliance with the regulations that govern our industries.

Diversity, Equity & Inclusion

We're committed to building a workplace and learner community where everyone belongs and has the chance to thrive.

Responsible Business

Sustainable operations, responsible content, and partnerships that align with our values and our learners' best interests.

The CeriFi commitments

Learners. Partners. Colleagues. Industry.

Our four commitments shape how we measure success — together they make sure every decision serves someone real.

  • Learners — empower careers at every turn
  • Partners — quality and content they can trust
  • Colleagues — a community where you can grow
  • Industry — raise the bar for professional education

Compliance & security

Because we operate in financial services and legal, security and privacy aren't optional. You'll complete required compliance, security, and data privacy training in your first weeks — and refresh annually.

Specific training modules are assigned by People Ops and your manager.

CeriFi

Welcome to the team.

Questions in your first weeks? Your People Ops partner is your first call — they'll connect you with the right team for anything else.

Replace contact addresses with your real internal aliases before sharing internally.